Quintessence Paris

I’ve been working with Quintessence Paris, a brand dedicated to creating exceptional and refined scented products, on developing their Instagram feed and stories, with the goal of increasing brand awareness and reaching a wider audience through a B2B approach.

My strategy focuses on creating informative content, turning their Instagram into a rich library of perfume knowledge. For stories, I design themed perfume selections as well as educational formats that engage followers and highlight the brand’s expertise.

More recently, I’ve been supporting Quintessence Paris on LinkedIn by writing articles aligned with their monthly editorial calendar, helping to strengthen the brand’s B2B presence and share valuable insights with a professional audience.