04. Maison Bosc Paris

Maison Bosc has been a tailor for courts and universities since 1845. For the past three years, my challenge has been to develop its online presence to reach a wider audience, particularly young lawyers just out of school.

As part of the communication strategy, we incorporated short, informative videos to share the expertise of Monsieur Olivier des Moutis on legal topics. The goal was to democratize a traditional, niche world and make it accessible to a broader audience, while positioning the Instagram account as a reference in the legal field. All of this was done with a commercial approach aimed at strengthening the reputation and sales of this unique maison.