05. Association Berse

For the past year, I’ve been working with Association Berse in developing their presence on Instagram, LinkedIn, and through its newsletter, as well as creating all of its digital and print communication materials. This association, dedicated to supporting families of premature newborns, needed both online and offline visibility to share its mission with the widest possible audience.

The main challenge was creating all visuals from scratch, as no existing photo content was available. I focused the strategy on producing informative content about prematurity, sharing useful tips and insights while turning followers into potential donors, and strengthening the association’s image across all communication channels.